LOGO DESIGN PROCESS
A logo is the face of a brand - a crucial aspect of any branding strategy. Research and analysis are essential - understanding the company's values, target audience, and competition. Brainstorming and sketching allow for idea generation - collaboration with the client ensures alignment with the company's vision. Refining and digitizing involve selecting appropriate typography and color scheme - scalability, legibility, and memorability are crucial. A well-designed logo can communicate a brand's values, attract customers, and create a lasting impression - the visual embodiment of a company's personality and a powerful tool in building brand awareness and recognition.