Packaging design is the art of creating visually appealing and functional packaging that protects, preserves, and promotes a product.

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Packaging design is the process of creating the outer appearance of a product, including the container, label, and graphics, to attract and inform consumers and differentiate the product from its competitors. It involves selecting appropriate materials, colors, typography, and design elements to create a visually appealing and functional package that aligns with the brand identity and values. Packaging design plays a crucial role in the success of a product, as it influences consumer perception and purchasing decisions. It also serves practical purposes, such as protecting the product from damage, ensuring freshness, and providing instructions and legal information.